The Ultimate Guide to Connecting with Military Spouse Entrepreneurs for Business Growth
May 16, 2023The Ultimate Guide to Connecting with Military Spouse Entrepreneurs for Business Growth
In this blog post, you'll learn exactly how to build a thriving community of military entrepreneurs for networking success, as demonstrated by our guest, Andrew Appleton, CEO and founder of Parade Deck. With his extensive experience in marketing and branding, Andrew has successfully created a community of 75 creators from diverse fields such as military, design, and athletics, reaching a combined total of 5.8 million subscribers.
As a military veteran himself, Andrew understands the unique challenges faced by military spouses and will guide you through the process of leveraging networking and community building to grow your business. Throughout, we'll explore Andrew's journey and the inspiration behind Parade Deck, giving you a comprehensive understanding of his story and the power of community in driving business growth.
My special guest is Andrew Appleton
Introducing Andrew Appleton, a veteran Marine Corps officer, entrepreneur, and the CEO and founder of Paradeck.com. Since his early days of selling greeting cards and having a paper route, Andrew has been driven by a spirit of entrepreneurship. His faith guides him in his purpose of supporting and amplifying the voices of others, particularly within the military community. Andrew's work with Parade Deck, a network of 75 creators boasting a combined reach of 6.3 million followers and subscribers
Networking success is often the key to unlocking untapped potential in military entrepreneurs. As a military spouse, navigating the world of business can be fraught with challenges, making it all the more important to band together and uplift one another. By actively engaging in building a supportive community - be it through social media, networking events, or partnering with military-focused organizations - you open the doors to increased business growth and stronger connections within your unique community. So, let's rally the troops, share our stories, and create an inclusive environment where military entrepreneurs can thrive together.
Here are the steps to get Result: Increased business growth through community building.:
1. Identify your target audience: Military entrepreneurs
2. Create a platform for connection and collaboration
3. Foster a supportive and inclusive environment
1. Identify your target audience: Military entrepreneurs
Building a community of military entrepreneurs and their spouses is critical for networking success, as it fosters an environment where individuals with shared experiences and values can exchange ideas, offer support, and build long-lasting connections. The first key step in developing such a community is identifying your target audience, in this case, military entrepreneurs. By understanding their unique challenges, goals, and perspectives, you can create targeted content, events, and opportunities that resonate with them and provide value in their entrepreneurial journey.
When LaQuita Monley interviewed Andrew Appleton, who is both a military veteran and the founder and CEO of Parade Deck, he emphasized the importance of reaching out to those who are facing similar challenges in their entrepreneurial pursuits. As a military veteran himself, Appleton understands the specific obstacles military entrepreneurs and their spouses face, such as bullying, lack of support, and a male-dominated culture. Parade Deck, a community of diverse creators with a combined reach of 5.8 million subscribers, aims to provide the necessary opportunities and resources for military entrepreneurs to grow and monetize their ideas.
The platform's emphasis on networking and collaboration is a critical aspect of its success, with creators sharing experiences, insights, and ideas to help each other excel. This key step of identifying and focusing on military entrepreneurs as a target audience is important because it addresses the specific challenges and needs of military spouses attempting to build their businesses. By engaging with a community of like-minded individuals, entrepreneurs can tap into a valuable network that enables them to learn from each other, support one another through tough times, and flourish in their careers.
Furthermore, a strong community promotes a sense of camaraderie and trust, which is vital when dealing with sensitive issues and obstacles particular to the military lifestyle. Creating and fostering a community specifically geared towards military entrepreneurs and their spouses ensures targeted support and resources, paving the way for greater networking success and overall business growth.
2. Create a platform for connection and collaboration
Building a strong community of military entrepreneurs is crucial for networking success, as it fosters collaboration and creates opportunities for individuals to grow and learn from one another. A key step to achieve this is by creating a platform that allows connection and collaboration among military spouses who are looking to build their businesses. An online platform can provide a safe space for these individuals to share their experiences, resources and knowledge, and offer support and guidance to one another. This collaborative environment can be instrumental in breaking down barriers and fostering a sense of belonging, ultimately leading to higher levels of engagement and business growth.
In the recent podcast episode of LaQuita's Toolbox, guest Andrew Appleton shared some important insights on this matter from his own experience as the CEO and founder of Parade Deck, a community comprising 75 creators from diverse fields such as military, design, and athletics. Andrew discussed the power of community building and networking, highlighting how their community-driven platform has connected military veterans and their spouses, enabling them to grow their ideas and talents with a combined reach of 6.3 million subscribers.
Appleton also emphasized the importance of providing a supportive environment for military entrepreneurs in the face of challenges they may face due to bullying, lack of support, or male-dominated culture. Parade Deck offers courses for their creators and fosters an environment where they can connect and collaborate with other creators from diverse fields, amplifying their voices and expertise. Creating a platform for connection and collaboration among military entrepreneurs is essential for the growth and sustenance of this unique community. A rich support network built on shared understanding and experiences can significantly impact the personal and professional growth of military spouses who want to build their businesses.
By investing in a collaborative platform, military entrepreneurs can collectively contribute to each other's success and bolster their community. As showcased through Andrew Appleton's Parade Deck, combining the powerful tools of networking and community building can immensely benefit this unique demographic in their entrepreneurial journey. Emphasizing the importance of creating and nurturing such platforms can lead to lasting success and positive impact on the lives of military spouses and entrepreneurs.
3. Foster a supportive and inclusive environment
Building a strong and supportive community of military entrepreneurs is essential for networking success. By fostering an inclusive environment, military spouses and veterans can feel more comfortable in sharing their unique experiences and skills, leading to more significant interactions and stronger connections. This kind of environment encourages collaboration and fosters trust, allowing individuals to learn from one another, share resources, and celebrate each other's successes. With a strong sense of camaraderie and mutual support, military entrepreneurs can better navigate the challenges of building a successful business while dealing with the unique challenges that come with being part of the military community.
Andrew Appleton, founder and CEO of Parade Deck, is a prime example of someone who has successfully built a supportive and inclusive environment for military entrepreneurs. In his conversation with LaQuita Monley on LaQuita's Toolbox, he discussed how Parade Deck, a community of over 75 creators from diverse fields like military, design, and athletics, came together. Appleton stressed the importance of networking and community-building in helping individuals grow their businesses. By offering tools and platforms for military veterans and their spouses to share their ideas, experiences, and collaborate with other creators and influencers, he has built a successful support system that resonates with the military community.
The importance of fostering such an environment for military entrepreneurs cannot be underestimated, as it helps military spouses and veterans tap into their entrepreneurial skills and overcome unique challenges. The military community often faces specific hurdles in their entrepreneurial pursuits, such as a lack of support, discrimination, and a male-dominated culture. By building a supportive and inclusive environment, military entrepreneurs are granted a space where they can connect with like-minded individuals and access the resources, motivation, and mentorship they need to thrive in their businesses. The networking opportunities provided by a reliable community are invaluable, leading to increased business growth and personal development.
Thus, investing in building a supportive and inclusive community for military entrepreneurs is a vital step for Networking Success.
Empowering and connecting military entrepreneurs is vital for business growth and success, particularly for military spouses like yourself, LaQuita Monley. As Andrew Appleton's expert how-to steps demonstrate, creating a community of like-minded entrepreneurs focused on networking success can be achieved through targeted audience identification, platform creation, inclusive support, social media outreach, and the provision of resources and tools.
Facilitating skill sharing, organizing networking events, and partnering with relevant organizations further enrich the community, making it an invaluable asset on your entrepreneurial journey. Embrace the strategies outlined in this post and immerse yourself in a community that propels you towards success.
Have you tried these tactics and strategies?
Share your successes and challenges with us in the comments.
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